NY Historical Society (mouseover to pause slideshow)
New-York Historical Society: Education Department
on-going: starting summer 2014
K-12 Outreach brochures; Teen’s and Teacher’s programs brochures; Professional Learning, Student Group Tours and Home Schooling brochures
one reason I was hired
They sought my corporate identity experience to give them strongly branded brochures that would fit the education office’s various programs and also be visually related to the institution’s larger brand identity.
design brief (part of the conversation)
"Make it look like New-York Historical Society but also make it look fun."
"The brochures should look different but related."
"We have hundreds of thousands of exhibits. Show more of them."
"Can they be like posters?"
Strongly branded to New-York Historical Society by emphasizing primary colors, primary logos, and recommended fonts.
Color bars using DiMenna Children's Museum’s brand colors add interest and fun.
Paintings as backgrounds give a poster effect.
Efficient presentation using placement, size and position enabled showing over 12 unique curriculum related images in each brochure.
update 2014 to 2015
The 2014 brochures were highly regarded by both the staff and target audience. In retrospect, from my own perspective, I felt that the paintings made compelling backgrounds for the text, but they may have also made the programs seem a tad old fashioned, since a number of the paintings dated to 19th century origin.
In 2015, we kept the same layout and overall design, but used people photography on the covers. I also revisited the typography and refined the taxonomic hierarchy to make programs and courses more clearly differentiated. Also in 2015, the overall design was adapted to apply to additional programs and formats.