In the course of my career, I've worn many hats...

Dean Heagle

dba: deanheagledesigns

real world design solutions

contact me


Working on my novel. And drinking too much coffee.


New-York Historical Society: Design and production for education and outreach.

We love him and we love his work!

Dr. Sharon Dunn,Vice President for Education, New-York Historical Society

moving forward

Now accepting select freelance and long-term assignments. Current focus on cultural institutions, community organizations, environment and sustainability.


My work has included logo development, style guidelines, websites, environmental graphics, collateral, advertisements, annual reports and magazines.

In the course of my career, I've worn many hats including: graphic designer, production designer, project manager, art director, graphic artist, typographer, quality control, researcher and programmer.

Whatever my role, my overarching goal is to create projects that are beautiful, consistent, on-brand, user-friendly and on budget.

brand overview:

Financial: Citibank; Dow Jones; Barclays; American Express
Consumer: Verizon; Time Warner; Johnson & Johnson; Moen; Leviton; Scholastic
Social/Institutional: New-York Historical Society; Trust for Public Land


design (new brands):

Audit existing in-house and competitor materials. Design and develop graphic concepts over multiple applications and formats. Creation of brand and style guidelines.

design (existing brands):

Create maximum impact with emphasis on superior user experience, legibility and comprehension. Observe and refine existing brand standards.


Refine styles, consistency, graphic standards, typography, layout, color palette and other graphic elements. Implement application and platform conversions.

quality control:

Comprehensive review of image quality, typography, message impact, legibility, brand standards and user experience.


Assign and supervise relevant personnel, establish graphic standards, establish client expectations, track deliverables and maintain deadlines.


Stay current with trends in technology, software, programming and best practices. Establish, document and train team members in image/document creation. Introduce new techniques and explore new platforms.


Create valuable relationships that last over time. Listen, communicate and develop timelines so as to establish and exceed expectations. Express gratitude, congratulate and pat each other on the back.

work history

deanheagledesigns | New York, NY
real world design solutions
since 1988

various clients:

Current focus on cultural institutions, community organizations, environment and sustainability.

Landor Associates | New York, NY
Senior Implementation Manager
March 2007 to October 2013 (6 years, 7 months)

brand overview:

Financial: Citibank; Barclays; Delaware Investments; AQR Funds
Consumer: Verizon; Leviton; Johnson & Johnson; Moen; ITT; Hartford Healthcare
Social/Institutional: Ability One


Problem solver; project manager; production designer; website designer; website editor. Creation of environmental graphics and corporate identity guidelines.

Production manager and production designer on a variety of corporate identity and related projects.

Develop graphic concepts over multiple applications and formats. Creation of brand and style guidelines.

Led the NY office in web development, including design and production of brand resource centers, html newsletters, an online store and educational website.

Meticulous attention to detail and superior technical skills.

Paul Verga, Director, Landor Associates

more about Landor


various clients | New York, NY
Freelance Production Designer / Project Manager (print and web)
1995 to 2007 (12 years before seeking full-time)

Working with Dean is like working with Superman...

Alberta Jarane, Partner, Arkadia & Co. and Former Managing Director, VSA Partners, New York

client overview:

VSA Partners; Sequel Studio; Belk Mignogna Associates; Frankfurt Balkind Partners; Scholastic, Inc.; Kass Uehling, Inc.; Kirschner Caroff Design; Wunderman Cato Johnson; Chanel, Inc.


Project coordinator, quality assurance manager and lead production designer for annual reports, collateral, magazines and corporate identity manuals.

Dean is extremely versatile and has done outstanding work for our firm...

Milt Kass, Partner, Kass Uehling, Inc., New York

more about freelance

additional work history:

Micropage/Microtype | New York, NY
Graphic Artist / PrePress Consultant
1988 to 1995 (7 years)


Typesetter, prepress operator and systems consultant with a focus on Macintosh prepress. Emphasis on fast-paced production of text books for the K–12 market, as well as the production of ads, brochures and magazine layouts.

Laser Graphics Design | Minneapolis, MN
Typesetter / Layout Designer
1984 to 1988 (4 years)


Production of computer (pre-Mac) type and graphics. Additional duties included layout design, type specification and proofreading.


School of Visual Arts | New York, NY

Ed Brodsky, 1990; David Freedman, 1991; Milton Glaser, 1992; Jack Potter, 1993

University of Minnesota | Minneapolis, MN

Bachelor of Arts; Major in Cultural Antropology, 1986